Air Jordan XX3 Officially Unveiled
January 9, 2008
Though we have been seeing previews and leaks for sometime now, on Tuesday the Jordan Brand officially unveiled the Air Jordan XX3, the highly anticipated 23rd iteration of the world’s most respected and innovative basketball shoe. The Air Jordan XX3 celebrates 23 years of a legacy started by the most revered basketball athlete in history … Michael Jordan.
“The Air Jordan XX3 is deeply meaningful to me, as a celebration of both my life and career. The number 23 is obviously of great significance to me and the release of the XX3 is a pinnacle moment in the Brand’s history,” said Michael Jordan. “I’m honored and humbled by the Air Jordan franchise’s loyal following after all these years. The release of this shoe is exciting and a dream come true for me.”
On hand were legendary designer Tinker Hatfield, Jordan Footwear Director Gentry Humphrey, Jordan Brand Manager Roman Vega and Nike’s VP of Corporate Responsibility Hannah Jones.
Each of the four talked about the shoe but it was Hatfield who unveiled the Air Jordan XX3 to a select group of journalists.
The Air Jordan XX3 continues the successful tradition by providing fans with a beautiful performance product that is lightweight, low to the ground, breathable, and maximizes comfort. A newly engineered, patent-pending, stitching machine delivers intricate detailing in the upper portion of the shoe. The low midsole profile allows players to be as close to the ground as possible and feel the court. Unique design cues such as the imprint of Michael Jordan’s fingerprint serving as the traction pattern on the outsole and his thumbprint on the back of the tongue lining bring to life the man that makes the franchise so special.
This Air Jordan XX3 was created with the environment in mind. Though it’s not completely “green,” they have done everything possible to create less waste and use no toxic materials.
Jordan Brand is set to launch several colorways of the Air Jordan XX3. An exclusive limited release will launch on Friday, January 25, 2008 with a suggested retail price of $230. An All-Star release will launch on Saturday, February 16, 2008 and the nationwide launch will be released on Saturday, February 23, 2008 both with a suggested retail price of $185. Retailer information can be found at www.Jumpman23.com.
Information from the Jordan Brand press release used for this blog.
January 9th, 2008 at 2:29 am
i really dig what i see it is smashing
January 9th, 2008 at 2:33 am
i am looking for the nike Tl it was a blue & yellow sneaker can you please find out if the do still stock that
January 9th, 2008 at 5:26 am
They look pretty good. Hope to buy them if things dont get too “crazy”.
January 9th, 2008 at 7:52 am
Can’t wait ’till these come out they got mad style son fo’ real!!!!
January 9th, 2008 at 2:48 pm
fresh still thinkin bout buying them
January 9th, 2008 at 3:43 pm
you look lika hamster…i live in north indiana and i will have the limited blue XX3. bet on that…love my mike’s
January 10th, 2008 at 6:12 am
this shoes are tigh
January 10th, 2008 at 8:17 am
Anything that has my babys thumb print and fingerprint on it is more than worth buying!!! I love you MICHAEL JORDAN!!! No matter how many people or fans tell you this I know for sure- I AM THEE #1 fan!! Your shoes, your clothing, your style it has been and will continue to be all about you #23!!!!! An eternal Fan!!!!
January 10th, 2008 at 2:39 pm
I think these shoes will sell out so quick I won’t even be able to get a pair!!!
January 10th, 2008 at 9:25 pm
The XX3 is mad hot! I gotta cop these. M.J. is the G.O.D. of this hoops thang.
January 11th, 2008 at 10:12 am
I believe the XX3 will be highly ranked as the Limited Edtion Space Jamz. Good JOb MJ, and may the legacy live on. JORDANNNNNNNNNNNNNNNNNNNNN!
January 11th, 2008 at 10:51 am
a real statement of style and good taste
January 11th, 2008 at 12:51 pm
i hate to say it but these are by far the worst pair of J’s i have ever seen!!:(
January 19th, 2008 at 1:06 am
this shoe is by far a chaos, i don’t think it wouldn’t sale if they didn’t have the Jordan brand on it.
January 21st, 2008 at 6:18 am
the white-black-red joints look like they have the McDonalds “M” all over it.. but you gotta love the blacks ,they are simply elegant..
January 25th, 2008 at 2:44 pm
i tried every Joint, all the Niketowns… all sold out (unless you were there in early in the morning to stand in line)
sucks!!!!
January 26th, 2008 at 11:51 pm
The pattern on the shoe is not a mc donalds sign it is an m and sideways it is 23 get it straight
January 28th, 2008 at 9:11 am
I’m wondering if the come in kids sizes?????
January 28th, 2008 at 9:13 am
Hi i am wondering if i can buy them for 50 cents because im broke and i need these shoes fo’ real……….:-(
January 28th, 2008 at 9:14 am
These shoes are tight…..
January 30th, 2008 at 4:38 pm
deez shoez are tight, Gotta get da blacks
February 2nd, 2008 at 10:28 pm
as long as it dont cost a grip, im straight
February 5th, 2008 at 10:41 am
R THE SHOES U SELL REAL???
August 1st, 2008 at 4:21 am
i like the jordan retro 23 low blue
August 30th, 2008 at 7:32 pm
yeah them red and black one are nice he gone sell a lot on them
March 26th, 2009 at 2:12 am
The design of the new Jordan XX3 is superb, I will not think twice to buy it whenever possible. I hope the price is reasonable enough.