If you haven’t seen it yet, watch the clip of the new AT&T commercial entitled “Kick.” This commercial features replica stores of several shoe retailers including Alife Rivington Club (New York), Undefeated (Los Angeles), Motive 807 (Austin) and Solebox (Berlin).

• Click here to watch the YouTube Video

At the end, the guy buys a pair of Greedy Genius shoes. It’s pretty great to see a high profile commercial (it was shown during the Pats-Colts game) featuring the sneaker culture. The commerical was shot by Chris Robinson of Robot Film Company, who also directed ATL.

The crew built sets of all the stores with plenty of details. Check the pictures on the next page from the set.