Who would have ever thought that in one year’s time the Greedy Genius sneaker company would have the opportunity to work directly with a billion dollar company like Toyota? As you can see in the commercial above Toyota decided to use Greedy Genius sneakers to pay tribute not only to young entrepreneurs, but also to the entire sneaker community.

In times past there was a misconception that the sneaker culture was associated with negativity, but this commercial shows the exact opposite. It is exciting to see such a large corporation like Toyota reflect the sneaker culture in a positive light; as well as the fact that a brand like Greedy Genius be apart of that. From day one Greedy Genius as a company has not been afraid to step outside of the box so to speak, and this is an example of what doing so can bring.