This new pack from Puma features the Cheech Wizatrd and “da Lizard” in a colorful design that brings life and vigor to the sneaker scene even as spring gives way to summer, and life blossoms across the northern hemisphere with renewed energy and power.

It will hit Puma retailers on May 16th. Who can guess what the next phase of the Puma revolution will unravel? These imaginary characters are not just the stuff of dreams and games. They bring a sense of creativity and excitement to our lives, enriching our mundane existence. It is unwise to let the opportunity of owning them pass without at least giving them to chance to rock our lives. (more…)